Taotao Scooter, a Japanese maker of electric scooters, unveiled a light-up prototype at the Tokyo Motor Show last week.
The scooter is an attempt to give the company a unique brand identity for its products, the company’s president said in an interview with Nikkei on Friday.
The light- up version, called the “light scooter,” is a scaled-down version of Taotaos predecessor, the Taotaotas, the Japanese term for “electric scooter.”
It’s a compact electric scoot that can be folded and strapped onto a person’s hip, which is ideal for urban or suburban use.
Taotaota hopes to sell about 1,000 units this year.
Taotao has been competing with Toyota and Honda in the Japanese electric scooting market for years.
Its Taotaoid line of electric and gas scooters sold over 4 million units last year.
It plans to release a version of its electric scoots in 2018.