Target is now rolling out the electric scooters in Australia, with the Australian market set to open for sale later this year.
The retailer said it had sold 1,500 scooters to customers in the past 18 months, and its scooters had already sold out of stock.
Target CEO and co-founder Kevin Harrington said the company was targeting the market for its next wave of electric scoots.
“This year we have sold more than 1,000 electric scoot models,” he said.
Electrification was the key to Target’s success in the Australian marketplace, as the retailer has sold over 50 million electric scoosters in the country, he said, adding the company had already built its own range of scooter models.
“Our scooters have been proven to deliver amazing comfort and to deliver a long-lasting and fun-to-ride experience,” Mr Harrington said.
“We are also introducing electric scopters to our stores for the first time in Australia.”
Target is not the only retailer to have a focus on electric scoops, with other major retailers including Walmart and Home Depot also looking to expand their offerings.
“As we ramp up, we will be working with the major retailers to develop the next generation of electric Scoot models, with a focus in the U.S. and Europe,” Mr Harrington said.
The scooter boom in Australia is part of a broader shift in the industry, which saw electric scopes go mainstream, but the demand for the technology has since waned, with many retailers now looking to offer the scooters exclusively.
With a global audience, Target is a big target for retailers looking to cater to a wider range of customers, as well as the growing popularity of scooters.
A similar trend is expected to continue with the arrival of electric motorcycles in the market, which will provide the same level of comfort as an electric scoped scooter.
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